March 31, 2014 , Cherry Hill, N.J. -

SUBARU OF AMERICA, INC. REPORTS BEST MONTH EVER

    • Best first quarter in company history
    • Best ever month for Forester
    • Best ever month for XV Crosstrek
    • Best month in 10 years for WRX

Continuing its long sales streak, Subaru of America, Inc. has reported record sales of 44,479 vehicles for March 2014. This is an increase of 21% over the March 2013 sales of 36,701 and means the company has now set consecutive monthly sales increases for the past 28 months.

The Forester and XV Crosstrek model lines both significantly contributed to the company’s strong March sales and also its performance so far in 2014, which saw the company post first quarter sales of over 100,000 for the first time.

Furthering optimism around the brand, an all-new Legacy sedan model was shown this February and more new models are expected from the company later this year.

“We are delighted to have once again delivered record results” said Thomas J. Doll, president and chief operating officer, Subaru of America, Inc. “2014 looks already set to be our seventh year of consecutive sales growth, with more new product to come”

Carline
 
March 2014
March
2013
% Chg
 
2014
YTD
2013
YTD
% Chg
 
 
 
 
 
 
 
Forester
13,846
9,050
53.0%
35,390
21,144
67.4%
Impreza
5,908
5,327
10.9%
14,719
14,432
2.0%
Impreza WRX
2,181
1,727
26.3%
5,515
4,519
22.0%
Legacy
3,234
4,400
-26.5%
8,544
11,329
-24.6%
Outback
11,729
10,453
12.2%
28,926
28,101
2.9%
Tribeca
139
151
-7.9%
353
504
-30.0%
BRZ
857
905
-5.3%
2,066
1,788
15.6%
XV Crosstrek*
6,585
4,688
40.5%
16,875
10,710
57.6%
TOTAL
44,479
36,701
21.2%
112,388
92527
21.5%


*includes hybrid sales of 725

“We are reporting strong growth and sales across the country” said Bill Cyphers, senior vice president of sales “Our retailers continue to show dedication and commitment to make these record-breaking sales possible”, added Cyphers.

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered at a zero-landfill office in Cherry Hill, N.J., the company markets and distributes Subaru vehicles, parts and accessories through a network of more than 600 dealers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. For additional information visit media.subaru.com.