U.S. MEDIA CENTER
April 2, 2013 , Cherry Hill, N.J., -

SUBARU REPORTS MARCH 2013 SALES AS BEST SALES MONTH IN COMPANY HISTORY

• March sales of 36,701 represent best-ever sales month for Subaru of America

Subaru of America, Inc. today reported 36,701 vehicle sales for March 2013, which represents the best-ever sales month for the company and a 13 percent increase over March 2012. Year-to-date sales for Subaru total 92,527 – a 15 percent increase over the same period in 2012 and represent the best first quarter in company history.

These results build on strong sales from 2012 where Subaru achieved five consecutive years of sales increases and exceeded 300,000 annual sales in 2012 – a first in company history. During the 2013 New York International Auto Show, Subaru achieved another company first when it introduced the XV Crosstrek Hybrid, the brand’s first-ever hybrid vehicle.
BRZ sales were notably strong as were sales of the all-new 2014 Forester.

The XV Crosstrek Hybrid is based on the popular XV Crosstrek crossover that achieved 4688 sales in March 2013 and 10,710 year-to-date sales. The 2014 XV Crosstrek Hybrid is the most fuel-efficient all wheel drive crossover in America. It will go on sale in the fall.

“We are pleased to see our sales growth continue and surpass the records we set last year,” said Thomas J. Doll, president and chief operating officer, Subaru of America, Inc. “Subaru offers customers uncompromising driving performance and green capabilities. It is a winning combination that will continue to drive sales.”

Carline
13-Mar
12-Mar
% Chg
13-Mar
12-Mar
% Chg
 
MTD
MTD
MTD
YTD
YTD
YTD
Forester
9050
6192
46.20%
21144
16874
25.30%
Impreza
5327
8545
-37.70%
14432
21100
-31.60%
Impreza WRX
1727
1197
44.30%
4519
2829
59.70%
Legacy
4400
5384
-18.30%
11329
12117
-6.50%
Outback
10453
10886
-4%
28101
27060
3.90%
Tribeca
151
183
-17.50%
504
588
-14.30%
BRZ
905
0
n/a
1788
0
n/a
XV Crosstrek
4688
0
n/a
10710
0
n/a
TOTAL
36701
32387
13.30%
92527
80568
14.80%


“Subaru achieved record first-quarter sales with a strong product lineup,” said Bill Cyphers, senior vice president of sales, Subaru of America, Inc. “Bringing a hybrid vehicle to market will give our retailers an additional offering for shoppers.”

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered at a zero-landfill office in Cherry Hill, N.J., the company markets and distributes Subaru vehicles, parts and accessories through a network of more than 600 dealers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. For additional information visit media.subaru.com.