U.S. MEDIA CENTER

November 1, 2013

SUBARU BREAKS PREVIOUS BEST YEAR AND SETS FIFTH CONSECUTIVE YEARLY SALES RECORD

• October sales increased 32 percent over last October
• Year-to-date sales are 347,890, up 28 percent over 2012


Cherry Hill, N.J. -  Today Subaru of America, Inc. reported that the company has surpassed its previous annual sales record with two months of reporting remaining for the year. Subaru sold 34,483 vehicles in October and 347,890 total vehicles in 2013. The previous record for annual sales was set in 2012 with 336,441 vehicles sold. This new record means that 2013 will be the fifth consecutive year of sales records for Subaru of America and the sixth consecutive year of sales increases. Subaru is the only manufacturer to increase sales each year for the last six years.

October sales for Forester increased 137 percent, reaching 12,581 vehicles sold. The Insurance Institute for Highway Safety (IIHS) named the 2014 Forester a 2013 IIHS Top Safety Pick+. Forester was also named Motor Trend 2014 Sport/Utility Vehicle of the Year – a second win for Forester and a third win for the Subaru brand.

“We have incredibly hardworking retailers who have made these results possible; and we have the right product for consumers,” said Thomas J. Doll, president and chief operating officer, Subaru of America, Inc. “2013 will be another very successful year for Subaru and we look forward to sales of the XV Crosstrek Hybrid – Subaru’s first-ever hybrid vehicle – in December.”


Carline
Oct-13
Oct-12
% Chg
Oct-13
Oct-12
% Chg
 
MTD
MTD
MTD
YTD
YTD
YTD
Forester
12581
5309
137%
96953
61880
56.7%
Impreza
3567
3638
-2%
50140
57760
-13.2%
Impreza WRX
1356
1100
23.3%
14782
10629
39.1%
Legacy
3090
3598
-14.1%
36441
39187
-7%
Outback
8122
10153
-20%
98195
95357
3%
Tribeca
101
184
-45.1%
1348
1722
-21.7%
BRZ
780
402
94%
7126
3120
128.4%
XV Crosstrek
4886
1735
181.6%
42905
1927
2126.5%
TOTAL
34483
26119
32%
347890
271582
28.1%

“We have seen record numbers of consumers shopping the Subaru brand and we have seen wonderful acceptance across our line-up. Consumers are not just shopping a single model – there has been demand for Outback, Forester, XV Crosstrek, Impreza as well as our performance models WRX and STI,” said Bill Cyphers, senior vice president of sales, Subaru of America, Inc. “Almost 60 percent of our sales this year have been to customers new to the brand and we have worked closely with our parent company to smartly manage our inventory to meet the demand,” added Cyphers.

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered at a zero-landfill office in Cherry Hill, N.J., the company markets and distributes Subaru vehicles, parts and accessories through a network of more than 600 dealers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. For additional information visit media.subaru.com.